How a Facebook Live Collaboration within an Affiliate Program Added 388 New Users for FinTech App
A millennial-focused financial technology company offering users cash rewards when they make purchases via the company’s mobile app.
The Affiliate Partner
Givling, a crowdfunding app that helps people pay off their student loans by playing trivia.
An Out-of-the-Box Opportunity
After brainstorming opportunities for growth with Givling, the Acceleration Partners team received the go-ahead from their client to test an out-of-the-box affiliate marketing collaboration: a live, 48-hour Facebook Live campaign with their affiliate partner, Givling.
This social media event was designed to reach a millennial audience with the goal of increasing the number of new app users linking their credit card to the client’s app.
The client provided Givling with a unique invite code to use in their Facebook Live promotion. The invite code applied 5,000 points to the account of each user who signed up for the client’s app.
Although the invite code was only applicable for new users, the client also offered three users a chance to receive 100,000 points (equivalent to $100) if they posted about the client’s reward app.
These winners were chosen by Givling based on their creativity, enthusiasm and engagement on social.
Download the full case study to see specific examples of the Facebook Live social posts and to learn what results this affiliate marketing campaign collaboration drove for Acceleration Partners’ client.
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