Top 5 Things to Know About Our US Publisher Development Team

What will happen in advertising in 2019? Are you exhausted from trying to keep up with the latest industry trends, insider tips and tricks, and professionals who can predict the future? You are not alone!

Do titles like this make your heart race and your brain hurt?

• Spending on media continues to shift from traditional campaigns to digital products and services at a rapid pace. By 2019, we believe …

• Media access through mobile devices is the fastest-growing sector of global media spending …

• How best to spend your advertising dollars …

Ever wish you possessed the “secret sauce” to help you succeed quickly with less stress in changing times?

Good news! Acceleration Partners (AP) has the team to help you find meaning in your advertising partnerships, inspire you to discover new ways to help your organization adapt and thrive and help you navigate through the noise.

Our US AP Publisher Development team is comprised of seasoned professionals with more than 30+ years of collective experience in the digital advertising space. They include:

Alison Chew – Director of partners and insights. She loves to spend time with her family, travel and try new restaurants.

Cassandra Scarbeck – Publisher development manager. She loves photography, interior design and sitting by the fire.

Vikki Danielson – Publisher development manager. Loves to travel, ski and scuba dive.

The Publisher Development team works tirelessly to ensure that our clients can tap into the boundless potential offered across a magnitude of performance partnerships. Here are the five things you should know about this team that can serve you well in 2019:

1. Publisher Development is a resource available to all Acceleration Partners’ clients.

Whether you’re fretting over how to recruit new partners, how to conduct outreach or how to diversify your base for a well-balanced program, the Publisher Development team can offer best practices, data insights and industry intel to help you get to where you need to be.

The affiliate world is an exceptionally relationship-oriented industry, and our team is passionate about building relationships and has the know-how to work with partners across all facets of performance partnerships.
Whether you are looking for incrementality, new customers or increased order values—whatever your need—we have partners in place that can help you get there. Let us facilitate conversations, make introductions and offer insights to tee up your 2019 to be the best year yet.

2. Publisher Development leverages unique relationships for exclusive agreements.

Our goal is to help you make money; however, we also can help you save money. Plenty of agencies and tools exist that promise the best media planning, buying and optimization services via a range of techniques.

Our Publisher Development team’s approach is personal and we have exclusive partner offers in place with human associates who provide premium packages and placements at prices that are unique to AP.

Our team works on our clients’ behalf to get custom packages/placements and make recommendations for unique partnerships specific to each brand.

3. Publisher Development has all bases covered.

We’re always on the lookout for exciting businesses to partner with. From early stage startups to multi-million-dollar corporations, Publisher Development believes that a range of opportunities exist to form alliances and help connect brands with partners of many sizes and stages.

There are no prerequisites, guidelines or rules for partnership size. We continually vet and engineer partnerships that will add value and help brands meet their goals. New innovative partners are continuously being discovered.

4. Publisher Development joins the very best in the performance marketing community.

We are always working to stay ahead of the curve in the latest developments; to hear inspiring keynotes from thought leaders; and rub elbows with publishers in affiliate marketing – whether they’re new to affiliate or can be educated on how to be an affiliate.

You will find us at the following conferences in 2019:

• Affiliate Summit West in Las Vegas, January 6-8
• DealMaker in Scottsdale, February 19-20
• LeadsCon in Las Vegas, March 4-6
• DealMaker in New York, June 11-12
• FinCon19 in Washington, D.C., Sept. 4-7
• Affiliate Summit East 2019- Dates TBC
• CJU19 – Dates TBC

More conferences will be added as their dates become available. And we’ll keep you updated on our roadshow. If you’re planning on attending, let us know. We’d love to meet you in person!

5. The 2019 Publisher Spotlight Series

Be sure to review our 2019 Publisher Spotlight content, which will give you an inside look at the next generation of innovators. As acquisition becomes costlier, consumers become more demanding and the competition becomes more aggressive, this series will provide insight into the key publishers that will exceed expectations in terms of revenue and results.

The Publisher Development team is always working to represent our brands and connect our clients with partners who will help their organizations adapt and thrive. As they say, teamwork makes the dream work!

You can learn more about our highly proficient Publisher Development team at https://www.accelerationpartners.com/capabilities/publisher-development/ .

 

 

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