As a proud English expat living in California, I know first-hand how challenging it can be for Americans to understand us British. Whilst I love both countries (I have to, my wife is American!), there are times where both the English culture and vocabulary can cause much confusion amongst Americans, especially in the workplace.
As Acceleration Partners has just launched in the UK and EMEA region, I thought I would take this chance to translate some of the phrases one is likely to hear from their British colleagues, especially if they work in the affiliate marketing space.
BP= British person
AT= American translation
BP – I’m slightly concerned with the performance of this publisher, we should probably look at pausing them in the programme.
AT – I’m extremely worried about the performance of this publisher, we should remove them from the program immediately!
BP – I’m chuffed to bits with the results of that re-engagement campaign
AT – I’m very happy with the results of that re-engagement campaign
BP – Whose brew round is it?
AT- Who is going to make me a cup of tea?
BP – Ta for getting me that report
AT- Thanks for sending me that report
BP – Howay man, come for a couple of jars after work?
AT – Would you like to come to the pub to have a few beers after work?
BP– I dropped a clanger at work today
AT – I made a mistake at work today and really embarrassed myself
BP – This affiliate is the dog’s bollocks
AT – This affiliate is the best partner ever
BP –That advertiser is not too bad to work with
AT – That advertiser is very good to work with
BP – Kevin has really been slacking with this EOM reporting, I’m going to stick a rocket up his backside
AT – Kevin hasn’t done any of his EOM reporting, I need to have chat with him make sure he gets it done as soon as possible
BP – I was so knackered after work yesterday
AT– I was extremely tired after work yesterday.
I hope this serves as useful reference when working with your British counterparts. If you only take away one point from this post, remember that making a good brew (tea) is an easy way to win us over!
On a more serious note, there are many differences when running an affiliate program in the UK. As Robert Glazer quite rightly points out in his book Performance Partnerships, “Almost the entire UK affiliate industry is based in London and members of the industry naturally connect quite regularly.”
As a result, if you’re in London on business, don’t be surprised if you’re invited to a meeting at the pub. It’s where some of the best affiliate relationships are made!
With having hundreds of employees across dozens of countries, Acceleration Partners is uniquely positioned to effectively manage affiliate programs globally. Learn more about our approach to global affiliate program management on our Global Services page.