Why Retailers Need to Performance Partnerships20170823080047
Why Retailers Need to Performance Partnerships
What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebrandi...
The State of Mobile Apps for Retailers20150924075027
The State of Mobile Apps for Retailers
RetailMeNot recently commissioned a study from Forrester Consulting to evaluate the state of mobile apps for retailers. Here are a few important stats...
Marketing Trends from IRCE 201520150608090010
Marketing Trends from IRCE 2015
For four days every June the e-commerce world meets in Chicago to exchange ideas and get some much-needed face time. The Acceleration Partners team wa...
How to Transition Your Website from B2B to B2C20150305040045
How to Transition Your Website from B2B to B2C
We live in the era of e-commerce, with B2C e-commerce sales on pace to reach $1.7 trillion in 2015. It’s never been easier for businesses to reach con...
How to Effectively Manage an Affiliate Program20141229090042
How to Effectively Manage an Affiliate Program
Many CMOs in charge of overseeing their company’s affiliate program often aren’t entirely sure what needs to be done to ensure the program is ...