Why Retailers Need to Performance Partnerships20170823080047

Why Retailers Need to Performance Partnerships

  What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebrandi...
The State of Mobile Apps for Retailers20150924075027

The State of Mobile Apps for Retailers

RetailMeNot recently commissioned a study from Forrester Consulting to evaluate the state of mobile apps for retailers. Here are a few important stats...
Marketing Trends from IRCE 201520150608090010

Marketing Trends from IRCE 2015

For four days every June the e-commerce world meets in Chicago to exchange ideas and get some much-needed face time. The Acceleration Partners team wa...
How to Transition Your Website from B2B to B2C20150305040045

How to Transition Your Website from B2B to B2C

We live in the era of e-commerce, with B2C e-commerce sales on pace to reach $1.7 trillion in 2015. It’s never been easier for businesses to reach con...
How the Affiliate Channel Can Help Grow In-Store Business20150303040018

How the Affiliate Channel Can Help Grow In-Store Business

Consumers want not only the convenience and accessibility of online shopping, they also want a seamless transition between all their shopping experien...
How to Effectively Manage an Affiliate Program20141229090042

How to Effectively Manage an Affiliate Program

  Many CMOs in charge of overseeing their company’s affiliate program often aren’t entirely sure what needs to be done to ensure the program is ...