3 Retargeting Tips Marketers Should Ignore20160713080020

3 Retargeting Tips Marketers Should Ignore

This article was originally published on iMediaConnection.com. On average, only 2 percent of first-time visitors to an online store actually buy somet...
How RLSAs Can Improve your Remarketing ROI20160519080025

How RLSAs Can Improve your Remarketing ROI

In a recent post, I wrote about remarketing (a.k.a. retargeting) via Google AdWords. Well one tool within AdWords that Google refers to as “Remarketin...
8 Best Practices for Facebook Retargeting20160512080057

8 Best Practices for Facebook Retargeting

Facebook retargeting works similar to Google AdWords retargeting, but rather than showing your ads across websites within the Display Network, your ad...
Case Study: Driving Traffic and Transactions with Paid Search, Display and Remarketing20160317080046

Case Study: Driving Traffic and Transactions with Paid Search, Display and Remarketing

THE OPPORTUNITY A well-known retailer of durable labels for families, and a growing line of products featuring baby labels, child safety products, spo...