Six Things You May Be Doing Wrong with Google AdWords20151124080012

Six Things You May Be Doing Wrong with Google AdWords

  AdWords is a tool Google offers advertisers to help them gain traffic and, ultimately, sales through pay per click advertising. While AdWords i...
Smart Strategies for Using Marketing Automation to Optimize Online Ad Placement20150604090055

Smart Strategies for Using Marketing Automation to Optimize Online Ad Placement

When marketing automation software was introduced, it was seen by many as one of the best things ever to happen to online marketing. Many advertisers ...
How a Healthy Affiliate Program Can Improve SEO and PPC20150505093310

How a Healthy Affiliate Program Can Improve SEO and PPC

Silos have always been a problem in the digital marketing world, limiting the ability of marketers to understand the full scope of the customer’s jour...
Are PPC Trademark Hijackers Costing You Money?20150317040023

Are PPC Trademark Hijackers Costing You Money?

BrandVerity recently released a report that sheds light on one of the issues we’ve been talking about for years: PPC trademark hijacking. In the e-com...
Check This List Twice: Paid Search Tips for the Holiday Season20141210040018

Check This List Twice: Paid Search Tips for the Holiday Season

For those of us working in the digital world, the holiday season is one of the most active times of the year. But it’s important to remember tha...
AdWords PPC Tips for the Holidays20141204040005

AdWords PPC Tips for the Holidays

It’s no secret December is one of the busiest months of the year for e-commerce businesses. From Black Friday on it’s a dead sprint to Christmas as sh...