How brands in China are leveraging affiliate marketing as economy reopens20200713080530

How brands in China are leveraging affiliate marketing as economy reopens

The COVID-19 global pandemic significantly affected customer demand for goods and services around the world. For months, Wuhan and most other cities i...
Why Having a Fixed Budget for Affiliate Marketing Makes Zero Sense20200423060029

Why Having a Fixed Budget for Affiliate Marketing Makes Zero Sense

Back when I managed affiliate programs, one of the most frustrating dilemmas my team and I faced was navigating the fixed budget that had been allocat...
Why Pausing or Stopping An Affiliate Program Is A High-Risk Business Decision20200324090549

Why Pausing or Stopping An Affiliate Program Is A High-Risk Business Decision

In a challenging economic climate, like what we’re all dealing with at this moment, it’s common for companies to consider scaling back budgets and cut...
Why Companies are Turning to Affiliate Marketing In An Uncertain Economy20200316153646

Why Companies are Turning to Affiliate Marketing In An Uncertain Economy

As concerns around the coronavirus (COVID-19) heighten, so does fear that a recession – and tightening consumer habits— in the global economy will be ...