Google Introduces Showcase Shopping Ads for Broad Product Searches20160816080013

Google Introduces Showcase Shopping Ads for Broad Product Searches

Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one larg...
A Comprehensive Facebook Ads Checklist to Increase Email Acquisition20160803080050

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average p...
3 Retargeting Tips Marketers Should Ignore20160713080020

3 Retargeting Tips Marketers Should Ignore

This article was originally published on iMediaConnection.com. On average, only 2 percent of first-time visitors to an online store actually buy somet...
Exciting Updates to Facebook’s Dynamic Ads and Website Custom Audiences20160511142849

Exciting Updates to Facebook’s Dynamic Ads and Website Custom Audiences

Facebook just announced a variety of updates this week – specifically to Dynamic Ads and Website Custom Audiences – that just might improve the effect...
Case Study: Decreasing CPA with Google Shopping Campaigns20160510080016

Case Study: Decreasing CPA with Google Shopping Campaigns

THE OPPORTUNITY A specialty women’s clothing brand had been focusing their paid marketing initiatives on costume-based promotions for holidays s...
How Gmail Ads Can Help You Reach 900 Million People20160503080031

How Gmail Ads Can Help You Reach 900 Million People

Chances are good that if I bet you a million dollars that I know what email provider you use, I’d be booking my flight to Figi right now. How can I be...
The Anatomy of an Effective Facebook Ad [Checklist]20160407080015

The Anatomy of an Effective Facebook Ad [Checklist]

There are many important factors to consider when creating a Facebook Advertising campaign. From ad creative and targeting, to testing and optimizatio...
How to Rock your Retargeting with AdWords20160405080059

How to Rock your Retargeting with AdWords

You’ve done it, I’ve done it, heck I think it’s fair to say that anyone who’s ever shopped online has done it. At one time or another, we’ve all aband...
Case Study: Driving Traffic and Transactions with Paid Search, Display and Remarketing20160317080046

Case Study: Driving Traffic and Transactions with Paid Search, Display and Remarketing

THE OPPORTUNITY A well-known retailer of durable labels for families, and a growing line of products featuring baby labels, child safety products, spo...
Search Engine Update from AP20160311135137

Search Engine Update from AP

February was a BIG month for Google, and we wanted to share some of the important changes/updates: AMP (Accelerated Mobile Pages) Launches AMP officia...
Previous
12
Next