Google Introduces Showcase Shopping Ads for Broad Product Searches20160816080013
Google Introduces Showcase Shopping Ads for Broad Product Searches
Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one larg...
A Comprehensive Facebook Ads Checklist to Increase Email Acquisition20160803080050
A Comprehensive Facebook Ads Checklist to Increase Email Acquisition
While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average p...
3 Retargeting Tips Marketers Should Ignore20160713080020
3 Retargeting Tips Marketers Should Ignore
This article was originally published on iMediaConnection.com. On average, only 2 percent of first-time visitors to an online store actually buy somet...
Exciting Updates to Facebook’s Dynamic Ads and Website Custom Audiences20160511142849
Exciting Updates to Facebook’s Dynamic Ads and Website Custom Audiences
Facebook just announced a variety of updates this week – specifically to Dynamic Ads and Website Custom Audiences – that just might improve the effect...
Case Study: Decreasing CPA with Google Shopping Campaigns20160510080016
Case Study: Decreasing CPA with Google Shopping Campaigns
THE OPPORTUNITY A specialty women’s clothing brand had been focusing their paid marketing initiatives on costume-based promotions for holidays s...
How Gmail Ads Can Help You Reach 900 Million People20160503080031
How Gmail Ads Can Help You Reach 900 Million People
Chances are good that if I bet you a million dollars that I know what email provider you use, I’d be booking my flight to Figi right now. How can I be...
The Anatomy of an Effective Facebook Ad [Checklist]20160407080015
The Anatomy of an Effective Facebook Ad [Checklist]
There are many important factors to consider when creating a Facebook Advertising campaign. From ad creative and targeting, to testing and optimizatio...
How to Rock your Retargeting with AdWords20160405080059
How to Rock your Retargeting with AdWords
You’ve done it, I’ve done it, heck I think it’s fair to say that anyone who’s ever shopped online has done it. At one time or another, we’ve all aband...
Case Study: Driving Traffic and Transactions with Paid Search, Display and Remarketing20160317080046
Case Study: Driving Traffic and Transactions with Paid Search, Display and Remarketing
THE OPPORTUNITY A well-known retailer of durable labels for families, and a growing line of products featuring baby labels, child safety products, spo...
Search Engine Update from AP20160311135137
Search Engine Update from AP
February was a BIG month for Google, and we wanted to share some of the important changes/updates: AMP (Accelerated Mobile Pages) Launches AMP officia...