Case Study: Omni-Channel User Acquisition Strategy Generates 60,000 Emails20151105091108

Case Study: Omni-Channel User Acquisition Strategy Generates 60,000 Emails

BACKGROUND As businesses evaluate paid advertising strategies for email acquisition, they often face the challenge of maintaining a reasonable cost pe...
How to Tackle Omnichannel Marketing in the Age of Personalization20150527090004

How to Tackle Omnichannel Marketing in the Age of Personalization

This article was originally published in SteamFeed. In the age of personalization, consumers expect every brand touchpoint to be tailored to them. Tha...