How Leading Companies Are Using Affiliate to Test Other Channels20180213080000

How Leading Companies Are Using Affiliate to Test Other Channels

Wish there was a way to test out marketing initiatives with less upfront risk?  Even better, what if there was a way to pay only for those action...
How Inaccurate Attribution Can Hurt Your Affiliate Program20150225040038

How Inaccurate Attribution Can Hurt Your Affiliate Program

A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marke...