How Leading Companies Are Using Affiliate to Test Other Channels20180213080000
How Leading Companies Are Using Affiliate to Test Other Channels
February 13, 2018digital marketing, affiliate marketing, performance partnerships, affiliate channel, marketing channels0 comments
Wish there was a way to test out marketing initiatives with less upfront risk? Even better, what if there was a way to pay only for those action...
How Inaccurate Attribution Can Hurt Your Affiliate Program20150225040038
How Inaccurate Attribution Can Hurt Your Affiliate Program
February 25, 2015attribution, affiliate marketing, affiliate program management, marketing attribution, marketing channels0 comments
A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marke...