Google Analytics Spotlight: The Model Comparison Tool20160712080054

Google Analytics Spotlight: The Model Comparison Tool

There’s a key question that most marketing teams want to know the answer to: “How should we be attributing credit to all our different marketing chann...
E-Book: Marketing Attribution in a Multi-Touch World20160421080042

E-Book: Marketing Attribution in a Multi-Touch World

Attribution. A word that that many equate with another noun: confusion. The growing bewilderment around attribution is due, in large part, to the incr...
What CMO’s Need to Know About Marketing Attribution: Webinar Recap20160301080031

What CMO’s Need to Know About Marketing Attribution: Webinar Recap

Let’s say you have an adorable kiddo. Who/what do you think should get credit for your charming child? You and your partner? The singer of the mood mu...
How Inaccurate Attribution Can Hurt Your Affiliate Program20150225040038

How Inaccurate Attribution Can Hurt Your Affiliate Program

A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marke...
Five Affiliate Marketing Trends for 201520150128040026

Five Affiliate Marketing Trends for 2015

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. From new methods of mar...
A Watershed Moment in Affiliate Attribution20140707214517

A Watershed Moment in Affiliate Attribution

A largely unnoticed, yet important event in affiliate attribution occurred a few weeks ago and may set the stage for larger industry changes. The chan...