Performance Driven Influencer Marketing20180409083225

Performance Driven Influencer Marketing

  Without a doubt 2017 was the year of influencer marketing and I don’t expect this trend to stop any time soon. This year Influencer marketing w...
What do we mean when we talk about influence?20180208091419

What do we mean when we talk about influence?

  This year’s Affiliate Summit Europe took place at the InterContinental Hotel, O2. The two day event was packed with knowledge sharing sem...
Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness20180105080001

Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations ...
Q&A from Our Recent Webinar on Influencer Marketing20171103080033

Q&A from Our Recent Webinar on Influencer Marketing

Earlier this week we co-hosted a webinar with Bloglovin’ about influencer marketing and how to drive engagement with a performance-driven approach. Pr...
FTC Social Media Disclosures to Protect your Brand20171005080002

FTC Social Media Disclosures to Protect your Brand

Seen an increase in social media posts from celebrities and influencers using “#ad” or “#sponsored” lately? That’s because the Federal Trade Commissio...
Stop Chasing Followers: 4 Ways to Segment and Vet Effective Influencers20170809080034

Stop Chasing Followers: 4 Ways to Segment and Vet Effective Influencers

Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influe...
High Dollar Learnings from Affiliate Summit West 201720170119080055

High Dollar Learnings from Affiliate Summit West 2017

More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one ...
What you Missed at Influencer Marketing Days20161122080053

What you Missed at Influencer Marketing Days

While the concept of influencer marketing isn’t new, it’s footprint in the land of online marketing has grown leaps and bounds in the past few years –...
Why Micro-Influencers Offer Big Opportunities for Brands20161103080027

Why Micro-Influencers Offer Big Opportunities for Brands

Over the past few years, the term “influencer” has really taken flight. To most marketers, “influencers” are highly influential individuals – often ce...
Let’s Call Influencer Marketing What It Really Is20160817080028

Let’s Call Influencer Marketing What It Really Is

Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, ...
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