Performance Driven Influencer Marketing20180409083225
What do we mean when we talk about influence?20180208091419
Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness20180105080001
Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations ...
Q&A from Our Recent Webinar on Influencer Marketing20171103080033
Stop Chasing Followers: 4 Ways to Segment and Vet Effective Influencers20170809080034
Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influe...
High Dollar Learnings from Affiliate Summit West 201720170119080055
January 19, 2017attribution, Global Affiliate, affiliate summit west, performance marketing, influencer marketing0 comments
More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one ...
What you Missed at Influencer Marketing Days20161122080053
Why Micro-Influencers Offer Big Opportunities for Brands20161103080027
Over the past few years, the term “influencer” has really taken flight. To most marketers, “influencers” are highly influential individuals – often ce...
Let’s Call Influencer Marketing What It Really Is20160817080028