Google Cracks Down on Free Product Reviews20160418080034

Google Cracks Down on Free Product Reviews

If you work with affiliates or influencers and you give them free product (or service, etc.) in exchange for a post, you need to know that their site ...
Google Updates Alert: What You Need to Know About Panda and Penguin20160128080022

Google Updates Alert: What You Need to Know About Panda and Penguin

Panda Core Algorithm Update On January 12th, Google officially confirmed that Panda, which focuses on the quality of a site’s content, is now baked in...
Checklist of Recent Google Updates to Be Aware Of in 201620160112080045

Checklist of Recent Google Updates to Be Aware Of in 2016

Google Alphabet Alphabet is a multinational conglomerate that was established in August, 2015 to serve as the parent company of Google and several oth...
Six Things You May Be Doing Wrong with Google AdWords20151124080012

Six Things You May Be Doing Wrong with Google AdWords

  AdWords is a tool Google offers advertisers to help them gain traffic and, ultimately, sales through pay per click advertising. While AdWords i...
Why B2B Marketers Can’t Afford to Ignore Google’s Latest Updates20150902090037

Why B2B Marketers Can’t Afford to Ignore Google’s Latest Updates

This article was originally published in B2B Marketing. For Google, delivering the best search results is a never-ending development process. As techn...
How to Improve a Site’s Organic Rankings20150818090048

How to Improve a Site’s Organic Rankings

In order for companies to be found online by their prospective customers, they need websites that rank well in the search engines. The problem is, tha...
Get Ready for a Google Buy Button20150611090040

Get Ready for a Google Buy Button

One of the hot new trends in digital marketing is the buy button. Rumors have been swirling that Pinterest is getting ready to introduce a buy button ...
Google Publishes First Fashion Trends Report20150507171507

Google Publishes First Fashion Trends Report

Using keyword data for market research Last month Google released its very first fashion trends report, which analyzes search data to pull out both lo...
It’s Best to Avoid Link Building, Just Ask Google20150226040051

It’s Best to Avoid Link Building, Just Ask Google

Google finally came out and said it: link building is bad. Of course, they were a little more politic than that. The company is famous for obfuscating...
AdWords PPC Tips for the Holidays20141204040005

AdWords PPC Tips for the Holidays

It’s no secret December is one of the busiest months of the year for e-commerce businesses. From Black Friday on it’s a dead sprint to Christmas as sh...
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