Google Cracks Down on Free Product Reviews20160418080034
Google Cracks Down on Free Product Reviews
If you work with affiliates or influencers and you give them free product (or service, etc.) in exchange for a post, you need to know that their site ...
Google Updates Alert: What You Need to Know About Panda and Penguin20160128080022
Google Updates Alert: What You Need to Know About Panda and Penguin
Panda Core Algorithm Update On January 12th, Google officially confirmed that Panda, which focuses on the quality of a site’s content, is now baked in...
Checklist of Recent Google Updates to Be Aware Of in 201620160112080045
Checklist of Recent Google Updates to Be Aware Of in 2016
Google Alphabet Alphabet is a multinational conglomerate that was established in August, 2015 to serve as the parent company of Google and several oth...
Six Things You May Be Doing Wrong with Google AdWords20151124080012
Six Things You May Be Doing Wrong with Google AdWords
AdWords is a tool Google offers advertisers to help them gain traffic and, ultimately, sales through pay per click advertising. While AdWords i...
Why B2B Marketers Can’t Afford to Ignore Google’s Latest Updates20150902090037
Why B2B Marketers Can’t Afford to Ignore Google’s Latest Updates
This article was originally published in B2B Marketing. For Google, delivering the best search results is a never-ending development process. As techn...
How to Improve a Site’s Organic Rankings20150818090048
How to Improve a Site’s Organic Rankings
In order for companies to be found online by their prospective customers, they need websites that rank well in the search engines. The problem is, tha...
Get Ready for a Google Buy Button20150611090040
Get Ready for a Google Buy Button
One of the hot new trends in digital marketing is the buy button. Rumors have been swirling that Pinterest is getting ready to introduce a buy button ...
Google Publishes First Fashion Trends Report20150507171507
Google Publishes First Fashion Trends Report
Using keyword data for market research Last month Google released its very first fashion trends report, which analyzes search data to pull out both lo...
It’s Best to Avoid Link Building, Just Ask Google20150226040051
It’s Best to Avoid Link Building, Just Ask Google
Google finally came out and said it: link building is bad. Of course, they were a little more politic than that. The company is famous for obfuscating...
AdWords PPC Tips for the Holidays20141204040005
AdWords PPC Tips for the Holidays
It’s no secret December is one of the busiest months of the year for e-commerce businesses. From Black Friday on it’s a dead sprint to Christmas as sh...