Google Introduces Showcase Shopping Ads for Broad Product Searches20160816080013
Google Introduces Showcase Shopping Ads for Broad Product Searches
Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one larg...
Google Shopping 101 + Case Study20160726080033
Google Shopping 101 + Case Study
What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist ...
Case Study: Decreasing CPA with Google Shopping Campaigns20160510080016
Case Study: Decreasing CPA with Google Shopping Campaigns
THE OPPORTUNITY A specialty women’s clothing brand had been focusing their paid marketing initiatives on costume-based promotions for holidays s...
Strategies for Optimizing Your Google Shopping Feed and AdWords Account20150428080037
Strategies for Optimizing Your Google Shopping Feed and AdWords Account
If you’re in e-commerce, chances are you’re familiar with the concept of product listing ads (PLAs), specifically Google’s PLA offering called Google ...