Google Introduces Showcase Shopping Ads for Broad Product Searches20160816080013

Google Introduces Showcase Shopping Ads for Broad Product Searches

Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one larg...
Google Shopping 101 + Case Study20160726080033

Google Shopping 101 + Case Study

What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist ...
Case Study: Decreasing CPA with Google Shopping Campaigns20160510080016

Case Study: Decreasing CPA with Google Shopping Campaigns

THE OPPORTUNITY A specialty women’s clothing brand had been focusing their paid marketing initiatives on costume-based promotions for holidays s...
Strategies for Optimizing Your Google Shopping Feed and AdWords Account20150428080037

Strategies for Optimizing Your Google Shopping Feed and AdWords Account

If you’re in e-commerce, chances are you’re familiar with the concept of product listing ads (PLAs), specifically Google’s PLA offering called Google ...