A Comprehensive Facebook Ads Checklist to Increase Email Acquisition20160803080050

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average p...
Key Questions About Video Ads on Facebook and Instagram From Our Recent Webinar20160630080028

Key Questions About Video Ads on Facebook and Instagram From Our Recent Webinar

Last week we hosted a webinar with ELEMENT Productions that discussed how to make the most of video advertising on Facebook and Instagram. Attendees l...
Exciting Updates to Facebook’s Dynamic Ads and Website Custom Audiences20160511142849

Exciting Updates to Facebook’s Dynamic Ads and Website Custom Audiences

Facebook just announced a variety of updates this week – specifically to Dynamic Ads and Website Custom Audiences – that just might improve the effect...
The Anatomy of an Effective Facebook Ad [Checklist]20160407080015

The Anatomy of an Effective Facebook Ad [Checklist]

There are many important factors to consider when creating a Facebook Advertising campaign. From ad creative and targeting, to testing and optimizatio...
3 Winning Strategies for Using Facebook Ads to Score Big During and After Super Bowl 5020160205092236

3 Winning Strategies for Using Facebook Ads to Score Big During and After Super Bowl 50

Whether you’re a football fan or not, you’ll most likely be tuning in to this Sunday’s Super Bowl 50. It is a day that friends gather together, indulg...
How to Crush It with Your Facebook Ad Creative20160126080043

How to Crush It with Your Facebook Ad Creative

As paid marketing competition increases on Facebook, ad creative becomes increasingly important. To effectively grab target audiences’ attention, paid...