Offline to online: How affiliate programmes are helping retailer’s recoup revenue20200417060357

Offline to online: How affiliate programmes are helping retailer’s recoup revenue

The COVID-19 global pandemic is having an unprecedented impact on individuals, businesses and our economy. For retailers, social distancing measures h...
5 Reasons Why Affiliate Marketing Should Be Taught in College20180619080009

5 Reasons Why Affiliate Marketing Should Be Taught in College

Thinking back to my early years in college, the term “affiliate marketing” wasn’t listed in a single textbook that I owned. In fact, even “digital mar...
How Online Retailers Can Make Every Day Cyber Monday20170802080010

How Online Retailers Can Make Every Day Cyber Monday

Cyber Monday 2016 was the largest online shopping day in history, grossing just shy of $3.5 billion — up more than 12 percent from the year before. Al...
What U.S. E-Commerce Retailers Can Learn from the Success of China’s Singles’ Day20161101080026

What U.S. E-Commerce Retailers Can Learn from the Success of China’s Singles’ Day

All the single ladies – and men – in China will be putting their hands up on November 11th and celebrating Singles’ Day, a relatively new holiday popu...
E-Book: Q4 Strategies to Sleigh your Holiday Marketing20160922080000

E-Book: Q4 Strategies to Sleigh your Holiday Marketing

The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and...
Congrats to the 13 Acceleration Partners Clients Featured in Internet Retailer’s Top 500 Guide20160429080032

Congrats to the 13 Acceleration Partners Clients Featured in Internet Retailer’s Top 500 Guide

Internet Retailer just released their “Top 500” guide for 2016, a list of America’s biggest and best e-commerce players. Included in this list are 13 ...
11 Strategies to Elevate SEO and User Experience for eCommerce Product Pages20160204080047

11 Strategies to Elevate SEO and User Experience for eCommerce Product Pages

When e-commerce marketers think about improving their site’s ranking, they tend to focus on incorporating critical keywords into their copy and/or wit...
Balancing the Needs of Performance Marketing and Branding20150826081631

Balancing the Needs of Performance Marketing and Branding

This article was originally published on Dynamic Yield. How many times have you landed on a site that looked gorgeous but was almost impossible to use...
Marketing Trends from IRCE 201520150608090010

Marketing Trends from IRCE 2015

For four days every June the e-commerce world meets in Chicago to exchange ideas and get some much-needed face time. The Acceleration Partners team wa...
Heat Up Your Affiliate Marketing This Summer20150528090014

Heat Up Your Affiliate Marketing This Summer

Summer holidays provide unique marketing opportunities for retailers to connect with their customers, enhance their brand, and expand their creativity...
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