For Marketers, Pokémon Go is Game On20160719080001

For Marketers, Pokémon Go is Game On

Let me start by saying that I don’t play games on my phone, nor do I play video games. So, my downloading the Pokémon Go app was pretty uncharacterist...
Throw Your Company to the Sharks — on ‘Shark Tank,’ That Is20160427080046

Throw Your Company to the Sharks — on ‘Shark Tank,’ That Is

This article was originally posted on Entrepreneur.com.  If you’ve seen even one episode of Shark Tank, you’ve probably experienced empathetic sweaty ...
E-Book: Marketing Attribution in a Multi-Touch World20160421080042

E-Book: Marketing Attribution in a Multi-Touch World

Attribution. A word that that many equate with another noun: confusion. The growing bewilderment around attribution is due, in large part, to the incr...
AP Experts in Digital Media Dinner20160325112736

AP Experts in Digital Media Dinner

Acceleration Partners hosted an “AP Experts in Digital Media Dinner” at Post 390 restaurant in Boston’s Back Bay. This expert dinner series gathers th...
Profile of a Growth Marketer: Stephen Zanette, Adidas Group20160324080043

Profile of a Growth Marketer: Stephen Zanette, Adidas Group

Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Reebok is a global brand with roots in...
5 Digital Marketing Trends for Increased Customer Acquisition in 201620160323080017

5 Digital Marketing Trends for Increased Customer Acquisition in 2016

  Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentic...
Brentwood Associates Hosts Inaugural Digital Marketing Summit20160321154711

Brentwood Associates Hosts Inaugural Digital Marketing Summit

Acceleration Partners’ founder and managing director, Robert Glazer, recently participated in the Brentwood Associates Inaugural Digital Marketing Sum...
The Power of an Authentic Marketing Campaign (and How to Create One)20160302080023

The Power of an Authentic Marketing Campaign (and How to Create One)

This article was originally published on Memeburn. We’ve all seen ads that seem so fake, forced, or sappy that we roll our eyes in disdain. “Who would...
What CMO’s Need to Know About Marketing Attribution: Webinar Recap20160301080031

What CMO’s Need to Know About Marketing Attribution: Webinar Recap

Let’s say you have an adorable kiddo. Who/what do you think should get credit for your charming child? You and your partner? The singer of the mood mu...
AP Client Lovepop Gets Ready to Dive into the Shark Tank20151210091717

AP Client Lovepop Gets Ready to Dive into the Shark Tank

We invite you to join us this Friday December 11th at 9/8c as our client, 3-D greeting card company Lovepop Cards, makes its Shark Tank debut on ABC. ...