Profile of a Growth Marketer: Meagan Fidone, Square and Caviar20190716080032

Profile of a Growth Marketer: Meagan Fidone, Square and Caviar

Profile of a Growth Marketer is an ongoing series where we feature performance marketing industry leaders from around the globe. We sat down with Meag...
What Brands Should Know About Return On Ad Spend In Affiliate Marketing20190702080034

What Brands Should Know About Return On Ad Spend In Affiliate Marketing

Whether your brand has an established, high-performing affiliate program that you’re seeking to optimize or you’re new to the channel and navigating i...
Profile of a Growth Marketer: Megan McCullough, ThirdLove20190402080056

Profile of a Growth Marketer: Megan McCullough, ThirdLove

Profile of a Growth Marketer is an ongoing series where we feature performance marketing industry leaders from around the globe. Finding new channels ...
Generation Z: Who are they and how can brands reach them?20180822040553

Generation Z: Who are they and how can brands reach them?

  Millennials have for a while, been the much talked about generation. But what about the next upcoming generation of consumers? Who are they and...
Profile of a Growth Marketer: Jesse Eisenberg, Elite SEM20180320080040

Profile of a Growth Marketer: Jesse Eisenberg, Elite SEM

Profile of a Growth Marketer is an ongoing series where we feature performance marketing industry leaders from around the globe. We recently attended ...
Why You Should Treat Partner and Customer Acquisition the Same Way20180307080001

Why You Should Treat Partner and Customer Acquisition the Same Way

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usuall...
How Leading Companies Are Using Affiliate to Test Other Channels20180213080000

How Leading Companies Are Using Affiliate to Test Other Channels

  Wish there was a way to test out marketing initiatives with less upfront risk?  Even better, what if there was a way to pay only for those actions y...
How Affiliate Marketing Wins in the Age of Ad Blocking20161130080052

How Affiliate Marketing Wins in the Age of Ad Blocking

The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption adverti...
Profile of a Growth Marketer: Derek Martin, CreativeLive20160901080016

Profile of a Growth Marketer: Derek Martin, CreativeLive

Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Empowering people everywhere to unlock...
Google Shopping 101 + Case Study20160726080033

Google Shopping 101 + Case Study

What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist ...
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