What’s Next in Line for Affiliate Marketing Attribution?20171228080032

What’s Next in Line for Affiliate Marketing Attribution?

The Spanish-American philosopher George Santayana famously said, “Those who cannot remember the past are condemned to repeat it.” With that in mind, i...
High Dollar Learnings from Affiliate Summit West 201720170119080055

High Dollar Learnings from Affiliate Summit West 2017

More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one ...
E-Book: Marketing Attribution in a Multi-Touch World20160421080042

E-Book: Marketing Attribution in a Multi-Touch World

Attribution. A word that that many equate with another noun: confusion. The growing bewilderment around attribution is due, in large part, to the incr...
What CMO’s Need to Know About Marketing Attribution: Webinar Recap20160301080031

What CMO’s Need to Know About Marketing Attribution: Webinar Recap

Let’s say you have an adorable kiddo. Who/what do you think should get credit for your charming child? You and your partner? The singer of the mood mu...
Don’t Stop Paying Your Affiliates Just Because You Can20151028080029

Don’t Stop Paying Your Affiliates Just Because You Can

Retailers can’t just decide not to pay Google for the people who clicked on their search ads because they don’t feel like it. The same goes for affili...
Why Simple Is Better When It Comes to Affiliate Programs and Attribution20150709090014

Why Simple Is Better When It Comes to Affiliate Programs and Attribution

A few years ago, assigning credit to a marketing touchpoint (attribution) was a fairly simple process. But as new marketing channels and technologies ...
How Inaccurate Attribution Can Hurt Your Affiliate Program20150225040038

How Inaccurate Attribution Can Hurt Your Affiliate Program

A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marke...
A Watershed Moment in Affiliate Attribution20140707214517

A Watershed Moment in Affiliate Attribution

A largely unnoticed, yet important event in affiliate attribution occurred a few weeks ago and may set the stage for larger industry changes. The chan...