How to approach supplier contracts in affiliate marketing20200727050034
How to approach supplier contracts in affiliate marketing
This article was originally featured on PerformanceIn. The last few months have been challenging, but also a chance for companies to review their...
How brands in China are leveraging affiliate marketing as economy reopens20200713080530
How brands in China are leveraging affiliate marketing as economy reopens
The COVID-19 global pandemic significantly affected customer demand for goods and services around the world. For months, Wuhan and most other cities i...
Cycling is here to stay: How brands are using the affiliate channel to drive incremental growth20200709042554
Cycling is here to stay: How brands are using the affiliate channel to drive incremental growth
In recent years the rise in eco-consumerism has seen the popularity of cycling grow, not just as a hobby but a mode of daily transport. In 2020, the g...
APAC Spotlight: Japan20200603080048
APAC Spotlight: Japan
This article was originally featured on PerformanceIN. Although the Asia-Pacific region has been slower to adopt affiliate marketing than the US ...
Brand to Brand Partnerships 10120200529050023
Brand to Brand Partnerships 101
Brand to brand partnerships is a marketing strategy between two non-competing brands. This type of collaboration allows a brand to align with another ...
Region spotlight: MENA20200520040043
Region spotlight: MENA
Country spotlight is an ongoing series on the AP blog, where our team of local and global experts showcase what there is to know about key regions acr...
The rise of eco-consumerism and how to leverage this through the affiliate channel20200514040010
The rise of eco-consumerism and how to leverage this through the affiliate channel
With climate change being referred to as “the defining crisis of our time” by the UN, and, the world’s governments, businesses and societies urged to ...
Partner Spotlight- Weather2Travel.com20200310094918
Partner Spotlight- Weather2Travel.com
Hi Colin, can you introduce yourself to our readers? Hi, I’m Colin Carter and I’m one of the founders of Weather2Travel.com, an online travel affiliat...
Generation Z: Who are they and how can brands reach them?20180822040553
Generation Z: Who are they and how can brands reach them?
Millennials have for a while, been the much talked about generation. But what about the next upcoming generation of consumers? Who are they and...
Join the Le Col Affiliate Programme and Promote “Le Col by Wiggins”20180223090905
Join the Le Col Affiliate Programme and Promote “Le Col by Wiggins”
Tour de France champion and Olympic cycling legend Sir Bradley Wiggins has joined forces with Le Col to launch cycling brand “Le Col by Wiggins”. To c...