Affiliate partner types: what you need to know20210803080058
Affiliate partner types: what you need to know
Affiliates are an essential component of the partner marketing ecosystem; without them, brands simply could not have an affiliate programme. An estima...
What to know about mass media partners in affiliate marketing20201109080036
What to know about mass media partners in affiliate marketing
Partnerships with mass media publishers rank high on the prioritisation list for brands wanting new customer acquisition and revenue growth. These typ...
Life after lockdown: How travel brands can use the affiliate channel to adapt to a new normal20200804050016
Life after lockdown: How travel brands can use the affiliate channel to adapt to a new normal
The COVID-19 global pandemic significantly affected customer demand for goods and services around the world. The travel industry was impacted conside...
The value of diversifying the types of partners in your affiliate programme20200623050017
The value of diversifying the types of partners in your affiliate programme
Many affiliate programmes are overly reliant on a handful of affiliates. Thanks to developing technology and attribution models, brands are now shifti...
Q&A with Robert Glazer on effective affiliate marketing20200409090536
Q&A with Robert Glazer on effective affiliate marketing
Robert Glazer is the founder and CEO of Acceleration Partners. What are three things marketers should do to get performance-based results?Robert...