Employee Spotlight: Kari Kallhoff20210423080055

Employee Spotlight: Kari Kallhoff

How long have you been with Acceleration Partners and what is your current role?I am an Associate Account Director, and I just celebrated my 4-year an...
How an Affiliate Management Agency Strengthens Your In-House Affiliate Team20210224080015

How an Affiliate Management Agency Strengthens Your In-House Affiliate Team

While many companies rely solely on an affiliate program management agency to support all aspects of their affiliate program, some divvy up the respon...
5 Reasons FinTech Brands Should Have an Affiliate Program20210111080041

5 Reasons FinTech Brands Should Have an Affiliate Program

Financial Technology (FinTech) brands are all about delivering efficient, digital solutions. So why should their marketing strategy be any different? ...
Why the Term “OPM” is Outdated in Affiliate Marketing20201105080046

Why the Term “OPM” is Outdated in Affiliate Marketing

In the affiliate marketing industry, Outsourced Program Management (OPM) has been a term applied to companies—often agencies—that handle the basic day...
How to Start an Affiliate Marketing Program20200928080019

How to Start an Affiliate Marketing Program

As the premier global partner marketing agency, we have supported numerous affiliate program launches for brands in a variety of industry verticals ar...
How Brands are Adapting their Affiliate Marketing to Navigate COVID-1920200416090000

How Brands are Adapting their Affiliate Marketing to Navigate COVID-19

In these precarious economic times, we’re seeing many of our clients shift their affiliate and partner marketing strategies. Here are a few notable wa...
3 Trends Retail Brands are Focusing On In Their Affiliate Programs20200402100022

3 Trends Retail Brands are Focusing On In Their Affiliate Programs

In the world of retail, change is inevitable. Companies and marketing strategists must continuously adapt to new technology, consumer behavior and eco...
How to Best Communicate with Partners If Pausing your Affiliate Program20200330090018

How to Best Communicate with Partners If Pausing your Affiliate Program

To say that many brands are facing challenging times would be a vast understatement. In this precarious economic environment, companies in wide-rangin...
Affiliate Fraud: How to Prevent It in Your Program20191016080009

Affiliate Fraud: How to Prevent It in Your Program

Yes, it’s true. In the early days of affiliate marketing (think 1996 – 2007), the industry lacked transparency. And, this lack of transparency led to ...
Getting Started with An Affiliate Program20190604080029

Getting Started with An Affiliate Program

So, you’ve decided that you’re ready to take your marketing to the next level with an affiliate program. Congrats! This an exciting time for you, your...
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