A Look Inside Our Clients’ Global Affiliate Program Data: October 2020 – November 202020201214080001

A Look Inside Our Clients’ Global Affiliate Program Data: October 2020 – November 2020

Consumers continued their holiday shopping in November. Although the U.S. election impacted traffic and online shopping, consumers quickly picked up, ...
A Look Inside Our Clients’ Global Affiliate Program Data: September 2020 – October 202020201110080030

A Look Inside Our Clients’ Global Affiliate Program Data: September 2020 – October 2020

October was the true kick-off to holiday shopping this year thanks to unprecedented early promotions and Amazon Prime Day’s shift from July to October...
A Look Inside Our Clients’ Global Affiliate Program Data: July 2020 – August 202020200909060050

A Look Inside Our Clients’ Global Affiliate Program Data: July 2020 – August 2020

As we continue to learn, every month in 2020 is different from months years prior.  While August is traditionally a big back-to-school shopping month,...
A look inside our client’s global affiliate programme data: July 2020 – August 202020200909050924

A look inside our client’s global affiliate programme data: July 2020 – August 2020

As we continue to learn, every month in 2020 is different from months years prior.  While August is traditionally a big back-to-school shopping month,...
A Look Inside Our Clients’ Global Affiliate Program Data: June 2020 – July 202020200812091823

A Look Inside Our Clients’ Global Affiliate Program Data: June 2020 – July 2020

The month of July continued the trend of pivots, shifts and change. From an affiliate marketing perspective, this included delays to Amazon Prime Day ...
A Look Inside Our Clients’ Global Affiliate Program Data: May 2020 – June 202020200707080044

A Look Inside Our Clients’ Global Affiliate Program Data: May 2020 – June 2020

A lot has changed in the month since we posted our March – May 2020 client data review blog post – and it continues to change daily.Despite brick-and-...
A Look Inside Our Clients’ Global Affiliate Program Data: March 2020 – May 202020200608080059

A Look Inside Our Clients’ Global Affiliate Program Data: March 2020 – May 2020

Based on the record successes and growth rates our clients experienced within their affiliate programs in 2019, our teams were excited about the custo...
Incrementality In Affiliate Marketing 10120200504080020

Incrementality In Affiliate Marketing 101

Answering the question, “What is incrementality,” is like trying to define the word “warm.”In short, it depends on who you’re asking.Just as a person ...