On February 28th, 2017, our very own Robert Glazer, founder and managing director of Acceleration Partners, was a featured expert on The Dr. Oz Show.
As we’ve written about recently, fake news and ad fraud is a hot topic– so hot, in fact, that it’s burning many unsuspecting people, including Shark Tank judge and entrepreneur, Barbara Corcoran.
On this episode, Barbara, Dr. Oz, and Bob bite back against spammers by sharing their experience and expertise about how unscrupulous marketers intentionally deceive consumers. While some ads are for legitimate products, others aren’t. What’s more is that both types of ads – legitimate and fake – often feature Dr. Oz’s, Barbara Corcoran’s and other well-known peoples’ image without their permission.
Bob shares his expertise on the affiliate marketing model, how some of these shady marketers hide behind it to scam customers, and why it’s so important for companies to ensure they are only working with credible partners.
Watch a recap of Bob, Barbara and Dr. Oz discussing this growing issue on the episode, Shark Tank’s Barbara Corcoran Bites Back Against Scammers.
You can also check out Dr. Oz and Robert Glazer’s Huffington Post article on Fake Ads.
Photo credit: Sony Pictures Television