Q4 Kickoff: Industry News Round Up

Q4 Kickoff: Industry News Round Up


Industry news that just might interest you:

Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices

Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s.

Although the affiliate industry has worked very hard over the years to prove that affiliate marketing is one of the most profitable, highly-valuable channels out there, some players still engage in black hat tactics that reflect poorly on the industry as a whole.

Fortunately, the Federal Trade Commission seems to be cracking down on their unscrupulous behavior, as we’ve recently seen in the case of affiliate network, LeadClick.

2017 B2B Content Marketing Benchmarks, Budgets, and Trends

The seventh annual B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America report reflects findings from over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.

This year, the survey was redesigned, including new questions and revised questions, to draw out clearer insights into the successes and challenges content marketers face.

Prepping SEO for 2017: it’s all about the ROI

Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

Facebook launches Marketplace, a friendlier Craigslist

Facebook Marketplace lets you browse a relevancy-sorted feed of things to buy from people who live nearby, and quickly list your own stuff for sale. Integration with Facebook Messenger lets you haggle or arrange a meet-up, and you know more about who you’re dealing with than on anonymous sites like Craigslist thanks to Facebook’s profiles.

31 Things You Should Eat In October

To add a little levity to the start of your Q4, we thought you’d appreciate a few fall foodie favorites. Pumpkin Alfredo, anyone?

Contact our team if you have any questions about affiliate marketing, the correct management of an affiliate program or how to find the best partners for your partner marketing initiatives.