PI LIVE 2018: The highlights

 

On Monday the 15th and Tuesday the 16th of October, 2,500 delegates from across the Performance Marketing Industry descended on Old Billingsgate, a former Victorian fish market restyled as an elegant event complex in London, UK.

The occasion? PI LIVE, a hotly anticipated conference that brings together advertisers, publishers, networks, agencies and tech providers for two days of networking, learning and knowledge-sharing.

This year, Acceleration Partners (AP) sponsored “The Nookery;” essentially an office away from the office. The Acceleration Partners EMEA and global team were on hand to welcome clients, publishers and partners, network and enjoy libations before heading to the International Performance Marketing Awards.

Attendees were able to pick up a copy of the best-selling book Performance Partnerships by Acceleration Partners’ Founder and CEO, Robert Glazer, as well as get a hard copy of AP’s hot off the press “Guide to Better Affiliate Marketing.”

This one-of-a-kind marketing guide offers best practices, guidance and inspiration to create and manage better affiliate marketing programs.

 

Speaking Highlights
On Day One, Robert Glazer took to the Pavilion stage to discuss how to build a world-class high-performance culture. At this well-attended session, Robert shared AP’s 360⁰ approach to culture and how this contributes to employees wanting to stay at AP long-term.

On Day Two, Helen Southgate, EMEA Managing Director, joined Paul Stewart, Head of Publisher Management at Awin and Anthony Clements, Co-Founder of Connected Path, on the Dome Stage to debate the cycle of commission erosion in affiliate marketing.

Following this packed and popular session, Helen took to the Pavilion Stage with Awin’s Global Client Strategy Director, Kevin Edwards, to present their 2019 manifesto for affiliate marketing.

During the session, they shared their four-point manifesto for safeguarding the future of our channel. This included:

  1. Selling the model, not the channel
  2. Demonstrating the value of the channel to advertisers
  3. Promoting a positive value exchange
  4. Promoting higher standards and best practices

Thank you to everyone who came to visit the Acceleration Partners stand at this year’s PI LIVE. We’re delighted to have been a part of the event and look forward to seeing everyone again next year.

To register your interest for a digital copy of our “Guide to Better Affiliate Marketing” please click here.

To learn more about our approach to better affiliate marketing programs, get in touch with us today.

 

 

 

 

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