Outperform Podcast: April Episode Recap

April was a big month for our Outperform podcast! We had the honor of featuring some impressive guests, including best-selling author, Daniel Pink, Marilyn Valace of Impact and Acceleration Partners’ (AP) own Alison Chew and Cassandra Scarbeck.

We chatted with them about topics ranging from how financial services companies are leveraging affiliate marketing and the unique challenges they face to spotlighting innovative publisher partners and even the roles motivation and timing play in our performance.

Here are some highlights from each episode:

EPISODE 29: WHAT TO KNOW BEFORE TRYING TO PARTNER WITH A FINANCIAL SERVICES COMPANY

Marilyn Valace, Regional Director at Impact (formerly Impact Radius) joins us on Outperform to share how financial services companies are embracing the affiliate marketing model to market their products and services.

If you have any interest in partnering with a financial services company, this Outperform podcast episode is a must-listen. 

A Few Topics Discussed

  • What makes financial services companies a unique client for technology platforms and agencies to work with and what they look for in their affiliate partnerships
  • The intense regulatory requirements financial services companies face
  • Why financial companies must be especially careful and selective about the types of companies and publishers they choose to work with

Listen Now

EPISODE 30: Q1 PUBLISHER SPOTLIGHT: INCREASINGLY, MASS MEDIA PUBLISHERS & REVLIFTER

Members of AP’s innovative Publisher Development team, Alison Chew and Cassandra Scarbeck, spotlight a few publishers and affiliates that they think are adding value to advertisers’ affiliate programs and review how these companies are setting themselves apart in the crowded affiliate marketing landscape.

A Few Topics Discussed

  • Two exciting technology partners out of the UK and how they’re helping advertisers outperform and drive incremental revenue
  • A publisher that is helping retail advertisers increase their shoppers’ basket sizes on average of 12%
  • Some well-known Mass Media publishers with massive followings and how they’re partnering with brands to monetize their extensive long-tail content online

Listen Now

EPISODE 31: DANIEL PINK ON MOTIVATION, TIMING, NAPPING AND OUTPERFORMING

Our guest on this episode of Outperform is Daniel H. Pink, author of six thought-provoking books, including his most recent book When: The Scientific Secrets of Perfect Timing, which rapidly made the New York Times, Wall Street Journal, USA Today, Washington Post and Publishers Weekly bestseller lists.

In this episode we chat with Dan and discuss misperceptions around motivation, timing, outperforming and how the nappuccino can transform your naps.

A Few Topics Discussed

  • What most business leaders don’t understand about motivation
  • The first-mover advantage concept and why it’s not usually accurate
  • The three stages we move through during the day
  • The best time of day to do analytic work, administrative work and creative work
  • Why companies need to take chronology into account when scheduling meetings and tasks
  • Why procrastination can actually be productive

Listen Now

It was an honor to speak with and feature these guests and topics on our Outperform podcast. We hope you find them as interesting and insightful as we did!

Stay tuned! We have even more fascinating topics planned for May with some very exciting guests!

Need to catch up on a few more episodes of Outperform? Find them all on our Outperform podcast page.

You can also listen on Apple Podcasts.

Enjoy our Outperform podcast? We hope so! If you do, we’d greatly appreciate you rating and/or reviewing it on iTunes. You can also subscribe so you don’t miss an episode!

 

 

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