It’s not uncommon for us to meet prospective B2B-focused clients who are hesitant about taking a chance on affiliate marketing. They often think of affiliate as primarily being an effective way for B2C companies to drive sales.
While affiliate marketing certainly does that in spades, it’s also an incredibly powerful model for driving leads and new customers.
We recently had one B2B service provider take a chance on the affiliate model – and on our AP program management team – and leverage it for lead generation and new customer acquisition.
And the results have been pretty darn impressive.
You can read the full case study and get all the details about the B2B service provider’s concerns and challenges, the solutions that the AP team implemented, and the results they produced.
Interested in cost-effectively driving high-value leads and new customers for your B2B business? Contact Us! We’re happy to discuss ideas and strategies with you.