Connecting and engaging with the digital marketing community at the Shop.org Digital Summit is an annual highlight for the AP team.
Here’s a roundup of some of the top trends we observed at Shop.org Digital Summit 2015 that are predicted to shape the industry over the next year:
First-Mover Advantage with Emerging Technologies
E-commerce is a technology-driven industry, so it is no surprise that emerging technologies were a recurring topic throughout the Shop.org Digital Summit. Technology is rapidly changing how we interact with each other and how we consume products and information. Plenty of discussion centered around the continued need for marketers to adopt an innovation-centered mindset and embrace new technologies as a competitive advantage and opportunity for growth.
AP Founder and Managing Director, Robert Glazer discusses adapting to the sophisticated technologies of 2nd generation affiliate programs in a recent webinar, available for download here.
Consumers have more choices than ever before when it comes to how and where they shop. Retailers face the challenge of using data to create seamless customer profiles and personalized interactions across all channels. But in this challenge, there is an opportunity to wow the customers by focusing on creating meaningful experiences, not just faceless transactions.
For more insights into this topic, read Bob Glazer’s article on omni-channel personalization here.
Mobile Transforming Online & Offline Retail
Mobile isn’t going anywhere and now the topic is not whether or not mobile matters but rather how to create effective mobile-specific strategies. Consumers rely on mobile devices for product research and price comparison and often utilize them as a tool for payment both online and in-store. At Shop.org Digital Summit, industry leaders shared insights into how mobile in particular will transform the in-store experience as well as the ability for retailers to reach consumers.
Reframing Customer Lifetime Value
Moving away from a product-centric approach to a customer-centric one was another huge topic at the Shop.org Digital Summit 2015. Customer Lifetime Value (CLV) is expected to play a larger role in how marketers approach online retail strategy. Customer loyalty is a challenge that marketers are hoping to tackle through more sophisticated personalization, data-driven engagement and a renewed focus on customer delight.
Interacting with so many passionate, forward-thinking marketers at Shop.org Digital Summit was a pleasure, as always. If you didn’t have the opportunity to find us, or couldn’t attend, get in contact with us and learn more about how our 360° Performance Marketing approach can make an impact for your company.