I’m excited to announce Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing officially launches today!
Performance Partnerships is first in-depth, behind-the-scenes look at the affiliate (performance) marketing industry. For anyone who wants to know where the industry got its roots and where it’s headed, this book is a must-read.
To better understand the Performance Partnerships framework, check out this fun video!
Special $0.99 offer!
Performance Partnerships demonstrates for marketing leaders how to benefit from the affiliate model of paying partners after they have delivered a desired outcome. More than twenty industry industry leaders share their views on the history, present, and future of affiliate marketing. All of them share a common passion for the concept of performance.
“The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships—where relationships, transparency and outcomes are measured in an integrated fashion—is the future you should be working on now, ” —Christine Day, CEO, LUVO Inc, Former CEO lululemon athletica
Performance Partnerships has been a labor of love for Robert and our AP team. A masterful blend of storytelling, case studies, expert insight, and practical solutions, each section of the book explores an era in the development of affiliate marketing, and concludes by describing where the industry is headed in Generation Three, the next phase of affiliate marketing.
Read the longer Amazon description here.
We encourage you to download your $0.99 Kindle copy today so you can be one of the first to learn how the affiliate model should be properly leveraged to drive attributable sales.
For more on Performance Partnerships and where the affiliate industry is headed, check out Robert’s interview on Acceleration Partners’ Outperform Podcast.
Thank you in advance for your support. We at Acceleration Partners greatly appreciate it!