This month, we’re featuring Emily Ersbak, a Senior Account Manager on our Client Services team. In addition to managing some of our largest clients, Emily’s been with Acceleration Partners (AP) for over seven years, making her one of the most tenured team members within the company. She’s a mom, new homeowner and one of the funniest people you’ll ever meet. She also recently conquered her first triathlon spring despite a frustrating equipment malfunction. In other words, she’s a quadruple threat and AP is lucky to have her!
How did you get into Affiliate Marketing?
You could say affiliate marketing runs in the family. I was first introduced to the industry by a close family member who then introduced me to Robert Glazer (CEO) and Acceleration Partners. I started in my role processing affiliate applications and gradually moved into new and different roles that have ultimately led to managing teams and client accounts.
What excites you about being in the performance marketing industry?
Affiliate marketing is always evolving. In this field there is constant innovation on the horizon with new technologies, brands and partners, which provides the opportunity to keep growing and learning new things. Not only that, but I have developed some amazing professional and personal relationships working in this industry.
You’ve been at AP for over 7 years, longer than most employees at the company. What’s something about AP’s culture that hasn’t changed since your first day?
Our company core values (Excel & Improve, Own It, and Embrace Relationships) and that we continue to focus on the Vivid Vision (the 2016-2020 vision for AP). What I admire most about AP is how every team member continues to achieve and work towards the same goals; we’re all moving together one one direction. Every person who works at AP lives and breathes our core values and that creates an incredible culture.
You gave an interesting presentation at our annual internal company-wide meeting (AP Summit) this year. Your chosen topic was Imposter Syndrome. Can you give us a quick synopsis of what that is?
Merriam Webster defines Imposter Syndrome as a false and sometimes crippling belief that one’s successes are the product of luck or fraud rather than skill.
I wanted to ensure more people knew about it since it is a subject not publicly addressed often and many people deal with Imposter Syndrome. I was introduced to this topic by Sarah Johnson, our Chief Client Officer who published a fantastic article about it on Glassdoor.
After I read it, I sent Sarah a long message as it perfectly captured feelings I had experienced. For the longest time, I didn’t believe I deserved to be a part of Acceleration Partners team or in the affiliate marketing industry as I went to school as a theatre major with minors in Public Relations and Speech Communications. After addressing these feelings, I realized that many people deal with similar thoughts of inadequacy. I have since come to realize the major benefits of my degree and how I apply many of those learnings and skill sets to my day-to-day tasks.
This also hit home in my personal life. I was hit with Imposter Syndrome when I participated in 5Ks or other athletic events. I am by no means an athlete and always felt like I didn’t deserve to cross the finish line. After addressing these feelings however, (the first step in overcoming/managing Imposter Syndrome), I have come to realize I do deserve to be out there and can cross any finish line.
What’s your favorite memory at AP?
There are so many great memories full of laughs, happy tears and victories! A memory that impacted my life was having Bob ask every AP team member to write down our 5-year goals before attending our annual AP Summit in 2017, our yearly all-company event where employees from around the world spend three days together to learn, build relationships, and have fun.
On the last night of AP Summit, he gifted me and a few team members a personal trainer so that we could cross off the athletic goal that we had written down. For me, that was completing a Chicago Triathlon Sprint—and I achieved that goal in August 2018. It was also amazing to see some of the other goals AP team member’s had written down and be a part of the experience of Bob making it possible for them to achieve it. There wasn’t a dry eye in the room that night. Thanks again, Bob!
The holidays are upon us! What are you most looking forward to this holiday season?
Traveling back east to spend time with family and friends so that we can create new memories to cherish forever.