Last Thursday, Ebates, a leading loyalty marketplace and a subsidiary of Rakuten, announced that they have acquired ShopStyle, a leading fashion discovery site and search engine that was acquired by PopSugar Inc. in 2007.
Similar to their acquisition of Cartera in January, Ebates’ acquisition of ShopStyle will enhance their position and expertise in another fast-growing vertical, online fashion, and provide shoppers access to the best online shopping deals and experience.
Additionally, Ebates and PopSugar Media are announcing an exclusive content commerce partnership that will enable them to develop creative and engaging content to drive even more traffic to fashion merchants and accelerate the growth of PopSugar. The partnership will allow PopSugar to focus on creating compelling content while leveraging Ebates’ ecommerce and loyalty marketing expertise and technology.
Ebates has a long and respected history of providing shoppers access to the best online shopping deals. Their acquisition of ShopStyle will continue this effort, allow both companies to accelerate their growth and provide customers with new programs.
We extend our congratulations to both companies on this merger and believe that it will further enhance Ebates’ and ShopStyle’s service offerings.