Are you going to IRCE? Don’t miss an opportunity to hear AP founder and managing director Robert Glazer speak. He’ll be delivering a presentation with Greg Hintz, vice president of strategy and corporate development at Shutterfly on why second-generation affiliate programs are producing better results.
The presentation will walk through the problems that turned Gen 1 programs into brand-damaging cost centers and what the most successful Gen 2 programs are doing right. Greg will offer specific examples of what the Tiny Prints affiliate program did to turn itself into one of the most innovative in the industry.
Don’t miss their session Why Second-Generation Affiliate Programs Are Producing Better Results, Wednesday, June 3, 2015 – 11:45 a.m. to 12:30 p.m.
Can’t wait for the presentation? Watch this clip from Bob’s presentation at IRCE in 2013:
And don’t forget to stop by booth 1518 in the Exhibit Hall to chat with Bob and the rest of the AP team about how we can help you get the most out of your marketing.