To grow their consumer base while also lowering their cost per action (CPA), a leading children’s specialty retailer worked closely with Acceleration Partners to develop and launch a new affiliate program.
Strategy & Approach
With the affiliate channel now at the forefront of this retailer’s online customer acquisition strategy, Acceleration Partners worked closely with this client to devise an approach centered on brand awareness.
In order to drive brand awareness and conversions, Acceleration Partners recruited 3,406 content affiliates into the client’s program and set the commission structure to reward the affiliates based on the type of promotion and their relevance to the brand. Acceleration Partners also collaborated with this retailer to develop fresh and targeted campaign strategies.
To connect with nontraditional affiliates, the Acceleration Partners program management team established a storefront program. Partnerships with Loyalty affiliates such as Cartera Commerce, Ebates and GoodShop were also launched to increase online sales. In addition, Acceleration Partners developed partnerships for the client aimed at driving both online and in-store sales.
This retailer’s brand-driven approach increased the affiliate base by 175 percent (no coupon sites, three loyalty sites) with content partners comprising 99 percent of total affiliates. This expansion translated to a 67 percent year-over-year increase in affiliate program revenue growth.
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