2017 was a busy year on the content front for AP! Not only did we publish valuable guides, benchmark reports and podcasts, we also posted over 150 blog posts with topics ranging from affiliate marking, influencer marketing and Performance Partnerships®, to company culture, industry news and award announcements.
Since we celebrated AP’s 10-year anniversary in 2017, we thought we’d share our top 10 blog posts from the year (in no particular order).
AP’s founder and Managing Director, Robert Glazer, was a featured expert on the Dr. Oz show alongside Shark Tank’s Barbara Corcoran. Barbara, Dr. Oz and Bob fought back against spammers, fake news and ad fraud. Bob took it a step further by educating the audience on the basics of the affiliate model and why brands need to ensure their partners are credible.
Every year we host our “AP Summit” where all AP employees from across the globe come together in Boston for a week filled with planning, teambuilding activities and celebrations. As mentioned above, this year marked our 10-year anniversary and AP’s founder, Bob Glazer, made it a year to remember by making AP team members’ dreams come true!
Many companies don’t realize just how effective the affiliate model is for high-value lead generation. With the right strategies and partners in place, the results companies can realize are impressive. The give best practices shared in this blog post can help get your lead gen campaign off to a solid start and deliver a steady flow of high-quality leads.
For your affiliate partnerships to be truly successful, it’s best to think of affiliates as business partners and an extension of your brand. Here are three ways to leverage B2B marketing to attract, partner with and market to quality affiliates.
In July, we launched our first global office in the UK, hiring Helen Southgate as Managing Director of the EMEA region. Helen’s vast experience in the affiliate marketing industry will help lead the charge in our European expansion!
Although working with an affiliate management agency can be a scalable and profitable approach for many companies, it is not the right approach for everyone. This post will help you discover if an agency is right for you and, if it is, what to look for and how to evaluate your options.
Back in 2016 we released an ecommerce holiday calendar that turned out to be one of the hottest posts we’ve ever created. So, we kicked it up a notch in 2017 and created a 2018 holiday calendar infographic, along with a holiday guide to help you strategize and plan campaigns around each of those holidays.
2017 was certainly the year of accomplishments for AP, and winning Glassdoor’s Employees’ Choice Best Place to Work award was right at the top of the achievement list!
Having a fury friend by your side is one of the many perks of working from home! So, we put our own twist on “Take Your Dog to Work Day” and celebrated “Take Your Pet to Work Day.” This post is one of my personal favorites… it’s impossible to read without smiling. J
In 2017, we launched our very own Outperform podcast! On it, we cover topics ranging from affiliate/performance marketing, Performance Partnerships®, global marketing and digital marketing to company culture, entrepreneurship and leadership. We even brought on some impressive guests. Take a listen, you won’t be disappointed!