March is a great month for anyone interested in expanding their knowledge of internet marketing, especially affiliate networks, because Acceleration Partners’s founder and Managing Director, Robert Glazer, is speaking at two separate conferences next week.
One of the foremost experts on affiliate and customer acquisition marketing, Bob founded Acceleration Partners in 2007 and has worked with many businesses on the Inc. 5,000 and Internet Retailer 500. These two events represent a rare opportunity to benefit from his knowledge and experience.
Performance Marketing Summit
His first appearance is at the Performance Marketing Summit to be held March 12, 2013 at the Baruch College Vertical Campus in New York City.
As brands get smarter about attribution, many are taking a closer a look at affiliate programs. Titled “Should Last Clicks Still Rule?” Bob’s talk will discuss today’s rules for attribution, how to determine affiliate value, and new ways to optimize an affiliate base.
Space is limited to 200 people, so be sure to register sooner rather than later.
Performance Marketing Insights
Later that very same day Bob will moderate a panel at Performance Marketing Insights, running March 12-13 at the Crowne Plaza in New York City.
The topic of the panel discussion is “Where Should Networks Invest Their Resources in 2013?” Joining Bob will be Geno Prussakov, founder and CEO of AM Navigator, Rebecca Madigan, Executive Director of The Performance Marketing Association, Jessie Jones, founder and CEO of PopShops, and Ikonya Nginyo, Marketing Manager of DrJays.com.
They will discuss the key areas affiliate networks should focus on over the next year. Topics likely to come up include new technology, stakeholders, and taxes as well as proposed regulation. Not only will affiliate networks have to grapple with these challenges in 2013, but as the industry evolves and marketing silos continue to break down they will increasingly have to interact with other digital channels as well.
In addition to offering their own opinions on these issues, these panel members will also take questions from the audience.