Search engine optimizers and website owners do hundreds of things to their websites to try and improve their search engine rankings. They engage in link building campaigns to build off page SEO, write blogs that support their sites, and constantly monitor social media to give their businesses a human element. However, too many sites place far too much emphasis on these secondary tasks, and forget to take care of the most important aspect of website marketing: content. Original, dynamic website content still helps an online business more than any other campaign, and sites that do not formulate a strong digital content strategy will be left in the dust.
Above all, content marketing matters because it’s what sells your product. As an online business, you don’t get the chance to pitch your products to customers that enter your store. Your website content is your pitch. If a page doesn’t have enough content on it, consumers will have too many questions and seek out a site that can give them the answers. When a customer leaves your site to seek out more information about a sale, you risk losing that sale to a site with the information the customer needs. Providing plenty of digital content on your website and product pages is crucial to securing sales and appeasing customers.
Once you have plenty of original content for your site, the next step is to optimize it. SEO content is content that has been altered to reflect words and terms you want to rank for, which should help search engines properly rank you. Often times, SEO content writing is left up to a professional agency or writer, but if you want to take a stab at it on your own, you should follow a short process. First, decide what type of terms you want to rank for. If you’re a dog walking service, you might consider terms such as dog walking business, dog walking services and dog walking rates. Next, go to https://adwords.google.com/o/KeywordTool and enter your keywords to see suggested terms based around your ideas. Use these terms to bolster your content; don’t use too many words too many times, but get your key terms in your content 2-3 times. With this practice, search engines will know what your content is based on, and your pages will show up more in searches.
It is well-known that up-to-date, dynamic digital content is king, and your website content will help your webpage rank better in search engines. Lately, though, there has been a lot of conversation about the new best kind of content: viral content. If you don’t know what viral content is, click this link and check out how many views the video has. Posted on July 15, 2012, the video attracted over 350 million views in less than three months, and the artist immediately gained worldwide fame and an international following. This video essentially defines viral content, content that becomes widely shared and viewed in a short amount of time. This type of content is unforgettable, and leaves a lasting impression on those who view it. If a company can create a blog, infographic or video that goes viral, their page views will shoot up and their business will benefit greatly from the exposure. There is no cut-and-dried method to creating viral content; your best bet is to combine interesting, thought-provoking information with subtle humor and statements that will make your audience want to share your content. Content that deserves to be shared will be shared, spreading your message and improving brand awareness.
Web content marketing is more than just putting words on a page to draw customers. Your on-page content must be original and informative, inviting readers to stay on your site and learn more. Content that is optimized for search engines will show up higher in rankings, attracting more customers to your page and helping you even more. When it comes to helping your online rankings and conversions, start with you website content; the results will speak for themselves.