Affiliate marketing is a completely different breed of advertising and cannot be managed or measured in the same way.
In addition to using multiple strategies, tactics and channels to drive the best results for their clients, affiliate marketing agencies must also come full circle in how they manage their clients’ programs.
To help illustrate this point, we’ve created the 360° Performance Marketing infographic below showing how this approach can make the difference between a good performance marketing program and a great one.
Key areas include:
- Program Management
- Best Practices
- Client Engagement and Planning
If you’d like more information about our 360° approach to affiliate marketing program management for industry-leading brands around the world, visit our Global Services page.