APAC Spotlight: China20200701042725

APAC Spotlight: China

This article was originally featured on PerformanceIn. The Asia-Pacific (APAC) region has been slower to accept affiliate marketing than its Western counterparts. However, with growing eCommerce adoption, many brands in the region are embracing the pay-on-performance affi...
APAC Employee Spotlight: Nini Yusuff20200630080039

APAC Employee Spotlight: Nini Yusuff

How long have you been with Acceleration Partners and what is your current role?I have been with Acceleration Partners for close to one and a half years and I am a Team Assistant for the APAC team.My position is unique in that I perform a multitude of roles. My day could go fr...
The value of diversifying the types of partners in your affiliate programme20200623050017

The value of diversifying the types of partners in your affiliate programme

Many affiliate programmes are overly reliant on a handful of affiliates. Thanks to developing technology and attribution models, brands are now shifting their mindset from sales-based statistics and are looking at partners who drive quality traffic and brand awareness across t...