AFFILIATE RESOURCE CENTER

Affiliate marketing is, first and foremost, about relationships. It relies on a relationship between a merchant (ie. Retailer) and you, the affiliate/publisher, as well as a relationship between you and consumers.  When you promote the merchant’s product or service offerings (on your blog, website, social media feed, etc.) and a consumer purchases a product/service from the brand based on your promotion, the merchant pays you a revenue share of the sale that you helped generate.   Compensation can include join incentives; special discounts or one-time offers to help you become more familiar with the merchant’s brand; product giveaways; blog post bonuses; and, of course, commissions.

Affiliates can be individual bloggers, publishers and influencers as well as companies. Examples include:

• Content/blogging sites
• Coupon sites (i.e. RetailMeNot)
• Deal sites (i.e. Slickdeals)
• Loyalty/reward sites (i.e. Ebates)
• Influencer networks

Affiliates can get compensated in a variety of ways, which are determined by the merchant. The three most common are pay-per-sale, pay-per-lead and pay-per-click. Affiliates only get paid when their promotional efforts actually result in a transaction. Most often, all payments earned by affiliates are paid out through the third-party network the program is hosted on.

There is no cost for signing up as a partner to promote a brand through their affiliate program. You can sign up for as many programs as you would like across any affiliate network at no cost to you.

Yes. We accept affiliates from anywhere in the world, as long as the network and program accept publishers in your specific region. Here are a few things to keep in mind: all commission payments are currently made in U.S. dollars and a majority of our clients only ship to the US and Canada.

Typically, commission rates are based on a percentage of the total sale (e.g. 10%), and in some cases it can also be a flat fee for a transaction. Your commission rate is set by the merchant.

In affiliate marketing, programs are run on affiliate networks. Networks help affiliates register and apply to individual programs and act as the trusted intermediary between affiliates and merchants. For example, networks host the merchants’ creative (banners, links, etc.), handle all tracking and reporting, and automatically pay out commissions to affiliates based on the rules set by the merchant. The network uses cookies to track a customer’s progress from the affiliate’s blog/website (or multiple affiliates’ websites) through the merchant’s shopping cart. The network then automatically pays out commissions to affiliates based on the rules set by the merchant. A few of the most common affiliate networks are ShareASale, Commission Junction, ImpactRadius and Rakuten Linkshare.

There are thousands of companies that offer affiliate programs — from large retailers (Target, adidas, eBay) to small niche retailers. In fact, it’s estimated that over 80 percent of brands utilize affiliate marketing to drive sales, according to a Rakuten Affiliate Network survey.

It’s important for an affiliate to align themselves with a brand that they are familiar with, are passionate about, and that relates to the content that they share on their blog or website. For example, an avid runner who has a site dedicated to fitness and health might be a great fit for a brand like adidas or Reebok. It’s important that what an affiliate is writing about is relevant to the brand they are promoting.

There is no certification needed. However, we do recommend that you learn as much as possible about what it means to be an affiliate. Fortunately, there is a lot of information out there to help educate new affiliates, including podcasts, blogs, webinars, research reports and much more.

Although you do not need training, merchants do have the power to approve or reject affiliate applications. Some are looking for specific qualities in their affiliates and are more selective about who they choose to accept into their program. Often, merchants will not approve sites that are sexually explicit, violent, violate international property laws, advocate discrimination, promote radical religious or political views, or advocate or promote any illegal activities.

Not necessarily. While it is possible to register a site that is not live, it’s important to understand that most merchants look to partner with affiliates who have an established blog/website with a good network of readers/visitors. They also want to work with affiliates who have a track record of providing high-quality content to a targeted, loyal audience that’s relevant to their vertical. For example, if the merchant sells women’s jewelry and your blog/site is mainly targeted at men who love grilling, then that affiliate program might not be a good fit. Therefore, we strongly recommend having an established blog/website that’s receiving good traffic before you apply to a program. Alternatively, if you don’t have an established site, but do have an established social media following, most programs will accept and allow you to post affiliate links on social media pages you own or operate.

While you have total control over the information you share on your blog/site, you must adhere to the merchant’s terms and conditions of what you can/cannot promote on your site as it relates to the merchant’s brand. In addition, the merchant may have branded terms and trademark names and phrases that you are prohibited from using. All of that will be outlined in your affiliate agreement, which you will generally have the opportunity to review and accept prior to being approved into a program.

Do I need to disclose my relationship with a merchant?

Affiliates should take note that the FTC requires a disclosure statement within any and all pages, blog/posts, or social media posts where affiliate links are posted as an endorsement or review, and where it is not clear that the link is a paid advertisement. This disclosure statement should be clear and concise, stating that you may be compensated if a user purchases through your link. If you received a product for free, this also must be clearly stated in your disclosure.

• Disclosures must be made as close as possible to the claims.
• Disclosures should be placed above the fold; scrolling should not be necessary to find the disclosure. (e.g. Disclosure should be visible before the jump).
• Pop-up disclosures are prohibited.

For more information about FTC disclosure requirements, please review the FTC’s “Dot Com Disclosures” Guidelines; and the FTC’s Endorsement Guidelines.

Some merchants manage their affiliate programs in-house, others turn management over to a network or an external agency, sometimes referred to as an OPM (outsourced program management).

The purpose of an OPM is to oversee the day-to-day operations of a program and manage the relationships between the merchants, networks and affiliates. Some day-to-day operations of an OPM include daily transaction checks, product data feed (see definition below), recruitment/outreach, application approvals, inquiries, sending the newsletters out to affiliates, reporting, offers, program materials, and more.

A cookie is a small piece of data that works with web browsers to store information like user preferences, login or registration information, and shopping cart contents. When someone comes to your blog or website and clicks on your affiliate link, a cookie is placed on their computer or mobile device. That cookie is used to remember the link or ad that the visitor clicked on. Even if they leave your site and come back a week later to make a purchase, you will still get credit for the purchase and receive a commission.

This is a decision made by the merchant. The cookie’s duration, also known as “cookie life,” depends on the merchant’s needs and strategy. For example, cookie life can be 10 days, 30 days or even just a few days. The most common cookie length for an affiliate program is 30 days. This means, when someone clicks on your affiliate link, you’ll be paid a commission if they make a purchase within 30 days of the click.

A product data feed is file of all products a merchant advertises online that is uploaded to networks for affiliates to use. The product data feed will include important details such as prices, images, descriptions, categorization, keywords, etc. When a merchant uploads a product data feed to the network, affiliates will then have access to download the full feed or select one-off products to add to their site. Anytime someone clicks on a link from a product datafeed, they’ll automatically land on the product page on the merchants site.

An RSS feed is a system that allows your site to be easily and automatically updated based on the banners, links, and products you display.

EPC stands for Earnings Per Hundred Clicks. This is sent to the merchant as an apples-to-apples way to measure performance. It takes into account purchase price, commission and cookie. For example, if a program has a $20 EPC, that means that for every 100 people an affiliate drove to the merchant’s site, the affiliate should net $20 in commissions, on average.

If your application has been submitted correctly, you should receive a confirmation email. If you do not receive this email, please check your spam folder. Otherwise, you might not have finished the process correctly and you should resubmit your application. Once approved, you will receive a welcome email from the affiliate manager.

There is no limit. We encourage you to use as many as necessary and appropriate to improve click-through and conversion rates. We have found that a creative banner along with a text link or merchant logo improves effectiveness.

Deep linking is a feature that allows you to create and publish affiliate links that drive to specific products versus a generic landing page.

Two Tier Links allow you participate in our affiliate referral programs. We like to reward you for bringing in new productive affiliates, so we send you a bonus when you send us qualified blogging friends to join our programs. You can find the correct link by following these instructions: Links > Get Link/Banner > Search for your Advertiser > Click “Get Links” > Click “Two-Tier Links” tab > copy the HTML code onto your site.

We are happy to help you with any additional questions you may have. Just contact us here affiliate@acceleration-partners.com for more information.

We recommend you think of the placements that would be most appealing to potential customers and place creatives to promote the highest click-throughs and conversion possible.

Promotion on Facebook, Twitter, and other social media platforms is permitted following these general guidelines:

1. You are allowed to promote offers to your own lists; more specifically, you’re welcome to use your affiliate links on your own Facebook, Twitter, etc. pages.
2. You are prohibited from posting your affiliate links on the merchant’s Facebook, Twitter, etc. company pages in an attempt to turn those links into affiliate sales.

All of the content on our clients websites is protected by copyright. You may use images and content from our websites in the promotion of our products on your own website, however all images must be attributed and/or used in conjunction with the sale of the product through the affiliate programs. The images cannot be used in the general design of your website.

If you have a special circumstance that requires the use of any photos, product images or content in a manner that is not consistent with the policy stated above, please contact us for written approval prior to the content’s use.

The networks that we use to manage our clients programs have advanced tracking features that can track your specific links and ensure that you are receiving the proper commissions for your sales. These links are tied to your unique ID with the networks.

Depending on the network being utilized, payments will be processed by check or direct deposit. Certain networks may require a minimum account balance to receive payment.

Typically reporting on all traffic and sales driven through your links will be available in the networks. Each network has different tools available in terms of reporting.

If a customer returns a product for a refund, or if credit card charges are reversed due to a dispute or credit card fraud, your account will be debited the commission.

AWIN
Once logged in, the publisher’s Awin ID (PID) will appear in parenthesis next to the name of their publisher account, in the top right corner of the interface (this will appear as a drop down menu if you have more than one account on Awin). The PID will appear here at all times, regardless of what page the publisher navigates to within the Awin interface. The PID will also appear underneath the publisher’s logo and name on their profile overview page. In order to access the profile overview page, the publisher will select the ‘account’ tab from the top of the dashboard and choose ‘overview’ from the drop down menu.

CJ
Commission Junction has a few “ID’s” for you as an affiliate. The CID(Company ID) is your main identification number in Commission Junction that differentiates you from other publishers, you will find that number in the top right of your home page. In addition to your CID, each website you submit to Commission Junction also has a PID (Publisher ID). You can find your PID by clicking on the Accounts Tab, then “Website Settings”.

Impact
Your affiliate ID will be located in the top right menu under “My Profile”

Performance Horizon
Your Publisher ID can be found under the Settings > Publisher page in the Account Information section where Publisher ID is specified.

Shareasale
Your affiliate ID is a 6 digit number located at the top of your home page, right next to your name.

Rakuten (Linkshare)
Go to the Forgot Username page, enter your email address, and click Submit. Your username will be emailed to you within a few minutes.

(If you do not have your username, go to the Forgot Username page, enter your Email address, and click Submit. Your username will be Emailed to you within a few minutes. Then follow the steps above.)

AWIN
If the publisher forgets the password for their Awin account, they will select ‘forgot your password’ on the Awin login page. From here the publisher will be prompted to reset their password. In order to change their login credentials, the publisher will first login to their Awin account and select ‘hello publisher name’ drop down menu from the top right corner of their Awin dashboard. The publisher will then choose ‘user details’ from the drop down menu, at which point they can edit the first and last name, contact details, and login credentials of their Awin account. https://ui.awin.com/login

CJ
To change the password for your own account, navigate to Account > Users and click on the Change Password button. You will be prompted to enter your current password. After, enter and confirm your new password. Click Save and your password will be successfully changed. If you forgot your password, you will Click ‘Forgot Password’ on the login screen and follow the prompts to reset your password.

Impact
Reach out to your affiliate program manager to assist with changing your password.

Performance Horizon
To recover your password, choose the Forgotten Password option on the login page. If you are still experiencing issues logging into your publisher account, please reach out to support@phgsupport.com and they will be able to help you recover your account.

Shareasale
If you’ve forgotten your ShareASale password, please click on the link below to have your password sent to your email address.

http://www.shareasale.com/a-lostusername.cfm

Because your ShareASale account is private, we do not have control over or access to this information. If you have any other issues with your ShareASale account, please contact the ShareASale support team.

Rakuten (Linkshare)
Go to the Forgot Password page. Enter your username and then click Submit. An email will be sent to you within a few minutes with instructions to reset your password.

(If you do not have your username, go to the Forgot Username page, enter your email address, and click Submit. Your username will be emailed to you within a few minutes. Then follow the steps above.)

AWIN
The publisher will select the ‘links & tools’ tab at the top of their user dashboard and choose ‘link builder’ or ‘my creative’ from the drop down menu. If the publisher is using ‘link builder’, they will first select the appropriate advertiser from the drop down menu and then enter the destination URL and/or click reference in the dialogue box. The publisher then has the option to choose URL or HTML format, at which point the deep link will automatically populate at the bottom of the page under ‘your deep link’. If the publisher is using ‘my creative’ they will first select the creative type and dimensions from the two drop down menus (optional) and then search for the appropriate advertiser. Once the results have been filtered, the publisher can then copy the code or view the creative details for any of the banners or text links that appear.

CJ
Navigate to Links > Search to find the links you want to host. To access the code link, you can either click the Get Code (</>) button or click to expand the link and select the Get Code tab. This will open the Get Code interface (displayed below), which allows you to customize your link code in several ways. The types of customization you can do depends on both the link type (banners, text, etc.) and the advertiser’s settings. Important: After making changes, click the Update Code button before copying the link code and placing it on your site. If you do not hit the Update Code button, your changes will not take effect. The Code area displays the actual code you can paste into your website.  Depending on the link type and advertiser settings, you may see options for HTML, JavaScript, Click URL (for search engine promotion), or Image URL (products). Copy the entire code and paste it into the HTML of your web page.  Once you have placed the link code into your web site’s code, the link is live on your website and begins tracking all clicks and commissions earned from that link.

Impact
Here are the instructions on how to pull a banner or text link:

1. Grabbing Text Links/Banners: You can get links by navigating to Campaigns > Get Ads. You will be able to filter by ad type (banner, text links, widgets, etc.) if you’d like or by Keyword (you can also enter the ad ID into this field).
2. Google Chrome Extension: You can download a Google Chrome extension for Impact Radius. This allows you to generate links to a specific product page, add custom analytic parameters to your links, and easily post the link to Facebook, Twitter, or your copy it to your clipboard for posting to a website.
3. Creating Deep-Links: Create a deep-link to any product by using the ‘Tracking Link’ Generator on your Impact Radius account homepage.

– Insert the URL of your choice into the ‘Landing Page’ box, select “HTTPS”

– Click outside of the box; it will automatically update the link

– You can click on ‘Copy Link’ to paste the new tracking link onto your site.

Performance Horizon
You can find all your tracking links in Admin ➜ Tracking. You can also use this table to add pubrefs and deeplinks (alternative destination to the campaign’s landing page) to your tracking links. Note that the camref is unique to your publisher account and the specific campaign you are approved onto.

You can find all your banner creatives in Creative ➜ Tracking. Publishers cannot set deeplinks to creatives themselves for this can only be set on the advertiser’s end; however, should you need a certain creative linked to a particular page, please reach out to our team & we’d be happy to help.

Shareasale
Here are the instructions on how to pull a banner or text link:

1. Log into your account
2. Click on Links > Get a Link/Banner
3. Select {CLIENT} in the drop down
4. Pick the banner or link tab, then choose the banner/link you desire. On the right side of the page there will be a “Get HTML code” button to click.

Copy that code onto your blog and you are ready to go! Please let us know if you have any additional questions!

Rakuten (Linkshare)
From merchant page, choose “links” and select a category. Click on the “get link” button next to the banner and pull the html code that comes up to place on your site.

AWIN
The publisher would select the ‘advertisers’ tab on their Awin dashboard and choose ‘my programs’ from the drop down menu. From here, the publisher will search for the StubHub affiliate program. Once found, the publisher will hit the ‘x’ button under the ‘actions’ column in order to leave the program. A dialogue box will appear prompting the publisher to confirm whether or not they wish to leave the program.

CJ
You can easily view and manage your advertiser relationships on the Advertisers page of your CJ account. The Status filter on the search bar on this page allows you to filter advertisers by your relationship status. You can terminate the relationship with any of your existing advertisers by clicking on the Expire button, located at the far right. At the same time, you can also choose to accept or decline any pending offers pushed out by any of your joined offers from within this section.

Impact
You will need to cancel your Insertion Orders on that account. You can do this by navigating to Campaigns > My Campaigns > Select the Drop down arrow in the Actions column and select View and Manage IO > Select Cancel this Insertion Order.

Once this is done, reach out to the program manager to complete the process.

Performance Horizon
Please reach out to the PH support email to remove yourself from the program (support@phgsupport.com)

Shareasale
Please reach out to your affiliate contact at Shareasale to be removed from the program.

Rakuten (Linkshare)
Please reach out to your affiliate contact for removal from the program.