Website & E-Commerce Strategy
You don’t start building a house by hiring a carpenter—you hire an architect. A marketing strategist is the architect for your website. It’s his or her job to figure out your needs and wants, translate those into workable plans and provide the proper oversight. Without this planning, what you get may not fit your needs or your budget.
Many business owners and marketing managers unfortunately skip this critical step. They build a website without a clear mutual understanding of scope or priorities (think a house framed for a ranch when you wanted a colonial or framed out for 4,000 square feet when you wanted a 2,000 square foot home). Or they will start a major website project without understanding the work being done or the tactics being employed. This often results in deliverables that are not properly tied to business objectives (think kitchen on the second floor) and as a result the business owner and the vendor may have very different definitions of success or completion. The result very often leads to expensive mistakes and mutual dissatisfaction, which could have been prevented with better planning
Acceleration Partners provides high-level strategy and project management, bridging the gap between the business and the technical and design implementation teams. Our focus on online marketing begins with understanding your core business and customers. We ask a lot of questions, and we use the information we gather to educate business owners about the options, tools and strategies available, as well as the basic principles of organic search, website design, navigation, optimization, usability, and conversion. We then review best practices in conjunction with our specific recommendations with management in order to develop a website or application that is carefully crafted to maximize both inbound traffic and conversion to sales.
Our process is unique in that it is both transparent and collaborative; we seek to educate and incorporate management in the decision-making process to produce a better result. We also help recruit and provide critical oversight and project management for interdisciplinary teams to ensure proper execution.