This is the future of what used to be known as affiliate marketing. Performance Partnerships presents a very powerful framework for how companies should smartly leverage an ecosystem of marketing partners to work on their behalf. A must read for any marketers today.
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Robert has been setting the standard in the affiliate space for many years, having helped some of the internet’s most innovative marketers expand and optimize their efforts. This book is a must read, and likely a wakeup call, for any CMO or digital marketer who cares about performance and ROI.
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As the leader of the largest independent affiliate marketing agency, Bob Glazer explains the massive potential of this great industry at the same time as he provocatively exposes the empty promises and conflicts of interest that harm its potential. Performance Partnerships is a must-read for CMOs and anyone who relies heavily on online marketing.
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Christine Day
The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships—where relationships, transparency and outcomes are measured in an integrated fashion—is the future you should be working on now.
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Keith Ferrazzi
Peformance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it’s the trust that develops through relationships that will create success.
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Talbots
As someone who has had the opportunity to work with AP on a number of digital marketing projects (SEO, Affiliate Marketing, Paid Social) across both venture backed start-ups and large brands, I feel in a unique position to speak to their expertise. AP is highly differentiated in the digital marketing agency ecosystem as they truly partner with companies to understand their needs, unique constraints, and opportunities. They work with companies to deliver profitable growth and flexibly align...
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LovePop
Acceleration Partners went above and beyond in creating a cross-channel digital marketing strategy to make the most of our “Shark Tank” opportunity. They were very proactive in proposing custom strategies to reach our goals and providing valuable feedback on how to improve performance. Our brand awareness and sales grew exponentially as a direct result of their expertise, innovation and insights.”
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Tea Collection
Acceleration Partners is not a one-size-fits-all type of team, every recommendation is tailored to our brand and it shows in their results. We have seen a steady increase in SEO sales Y/Y and improved ranking on multiple high-performing, competitive keywords. They are experts in their field, and have made us feel confident in our SEO strategy.”
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StellaDot
The Acceleration Partners team is highly engaged and proactive; They couple strategic expertise with high-quality execution and they are always taking steps to drive more value from our digital channels.”
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Adidas
Acceleration Partners’ operational program expertise and established relationships with platform partners and affiliates, gives us the manpower and resources to properly manage and grow our affiliate program. They consistently help us review the latest trends, technologies and best practices to develop new strategies and tactics boost results.”
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The Acceleration Partners team is HIGHLY ENGAGED and PROACTIVE; They couple STRATEGIC EXPERTISE with high-quality EXECUTION and they are always taking steps to DRIVE MORE VALUE from our digital channels.”
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... is one of the best online marketers. an absolute pleasure to work with - straightforward, pragmatic, and results driven.
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