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One of the hot new trends in digital marketing is the buy button. Rumors have been swirling that Pinterest is getting ready to introduce a buy button as early as this year and Instagram has already added a direct link button to some of its ads. Now Google is getting in on the action by adding a special buy button to some of its search ads. The button will appear next to mobile search ads and when people click on it, they will be taken directly to a Google checkout page. The goal is to...
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