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RetailMeNot recently commissioned a study from Forrester Consulting to evaluate the state of mobile apps for retailers. Here are a few important stats that RetailMeNot and Forrester Consulting shared on a recent webinar recapping their study’s findings: Shoppers using a mobile device during their shopping journey have a 40% higher conversion rate. 73% of consumers start their shopping journey on a smartphone. 70% of digital coupon users will redeem a coupon or code on a mobile...
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We recently co-hosted a webinar with the content marketing agency Influence & Co. At the end of the webinar, attendees asked some really insightful questions. In case you missed the webinar and have some of these same questions bouncing around in your brain, we thought we’d include them for you here, along with the answers that our presenters provided. What do you do if you have more than one audience that you’re trying to reach? The answer to this question goes back to building...
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AP founder and managing director Robert Glazer has traveled to some of the biggest marketing and e-commerce conferences in the country to discuss the evolution of affiliate marketing and the emergence of sophisticated, profitable Gen 2 affiliate programs. For many merchants, these talks have been an eye-opener that their programs are employing outdated tactics that don't bring in incremental revenue and damage the brand. When they go on to look at their programs through the lens of...
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Last week we hosted a webinar with Influence & Co. featuring strategies and tips for improving your content marketing and SEO. Matt Kamp, director of strategic partnerships at Influence & Co. spoke about the importance of content marketing and how to craft a compelling content strategy for your business. Sarah Johnson, vice president of client services at Acceleration Partners, discussed the basic tenets of SEO and how to make sure your content gets discovered by both potential...
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We're teaming up with Impact Radius to bring you a free webinar about the evolution of affiliate marketing. Join us Wednesday, November 19th at 11:00 a.m. PST to learn from two of the industry's foremost experts. AP founder and managing director Robert Glazer will walk through the transformation of the affiliate industry and the changes innovative managers have made to upgrade their programs from Gen 1 to Gen 2. Todd Crawford, vice president of strategic initiatives at Impact Radius, will...
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