wayfair
A largely unnoticed, yet important event in affiliate attribution occurred a few weeks ago and may set the stage for larger industry changes. The change was made by our friends at Wayfair.com, a major online home store for furniture and decor, which significantly altered how it will compensate and value the affiliates in its program. In a notice sent to all affiliates (included below), Wayfair announced it was moving to a system whereby it would pay the last affiliate site that a visitor...
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