iStock_000016088416_299x192
BACKGROUND As businesses evaluate paid advertising strategies for email acquisition, they often face the challenge of maintaining a reasonable cost per acquisition without jettisoning standards of quality. To inform readers of new releases and to drive book sales, a leading book publisher was seeking high-quality subscribers for a best-selling author’s email database. The company wished to implement an omni-channel approach to drive email acquisition. The challenge for...
Read More >>