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This article was originally published on CMO.com. At the dawn of every new year, most industries see an influx of “trends to watch” articles, blog posts, and whitepapers—and the affiliate marketing space is no different. While long-term trends such as mobile continue to grow, new rules keep popping up for the management of niche influencers and advocates. Here are the four hottest trends to watch in 2016 and how you can use them to boost your sales: 1. The Monopoly Of...
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This article was originally published on Smart Insights. Use these highly actionable tips to give your customer acquisition a huge boost this year Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across channels. The desire for authentic, personal brand interaction isn’t going...
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Connecting and engaging with the digital marketing community at the Shop.org Digital Summit is an annual highlight for the AP team. Here’s a roundup of some of the top trends we observed at Shop.org Digital Summit 2015 that are predicted to shape the industry over the next year: First-Mover Advantage with Emerging Technologies E-commerce is a technology-driven industry, so it is no surprise that emerging technologies were a recurring topic throughout the Shop.org Digital Summit....
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This article originally appeared in Multichannel Merchant. Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. From new methods of attribution and new frontiers in mobile to nontraditional partnership opportunities to global expansion, 2015 will bring lots of changes to the industry. I’ve identified five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your...
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