ShopbopCrop
One of the biggest aggravations for retailers with affiliate programs continues to be coupon sites that focus their efforts on targeting the company’s trademark in both paid and organic search. This tactic is often used to snag customers who are often already on the site or in the shopping cart and can cost merchants money without delivering much value. It can also damage the brand when these offers turn out to be non-existent (ie save 50%+), invalid or misrepresented, which happens often....
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