PPCStockPhoto
BrandVerity recently released a report that sheds light on one of the issues we’ve been talking about for years: PPC trademark hijacking. In the e-commerce world, branded search advertising can be one of the most effective digital marketing channels, bringing in purchase-minded visitors for relatively little spend. But here’s the rub. According to BrandVerity’s report, brands are losing tens of thousands of visitors per month from other sites bidding on trademarked brand names and...
Read More >>