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Plenty of businesses have found success through Facebook since the social media giant launched over a decade ago. In the past few years they’ve expanded their advertising offerings to include some of the most advanced and unique targeting available in all of digital marketing. Without a huge budget, though, many retailers struggle to find success with Facebook ads, especially when they face the tough decision to keep management of their campaigns in-house or to work with an agency - many...
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This article was originally published on Dell for Entrepreneurs. As consumers, it’s easy to assume that the brands we consistently rely on have a strong foundation that’s built to last. But for many companies, that’s just not the case. One-hit wonders litter the business landscape. Robert Croak, the man behind Silly Bandz, came up with the animal-shaped bracelet concept after a visit to a supplier in China. As the bands grew in popularity, his company released new themes to...
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Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate sales and reach new customers. Properly managed, it can even kill two birds with one stone by getting your brand in front of a completely new audience and generating incremental sales. The challenge...
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One of the great things about starting a business today is the number of smaller consulting firms that can help you. These outsourced partners can serve as an integral resource for your team at an early stage but there is a catch. You can’t do it all so that’s why you hire the experts. This is what we do at Acceleration Partners and along with other service providers who excel in the marketing, legal and financial aspects of helping to start a business, we are able to help fill the...
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